Our Story

How it Began

Manusia first started when we became increasingly aware of the fashion industry’s consequences. With no ethically and environmentally conscious brands we could relate to, Manusia was created to provide an alternative to fast fashion garments.

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Manusia

Manusia means "human" in Indonesian. We chose this name to represent humanity in the fashion industry. Being human to all workers in the production chain and being one with our environment. The people of Indonesia inspired us on our travels, which is why we would like to give back to them as much as we can.

The Key Piece Collection

Manusia’s first mission was to create a timeless key piece collection for ethically and environmentally conscious women, while promoting and guaranteeing best practice labour conditions and sustainable buying.

We give each garment an exclusive feel by keeping production at the minimum order quantity. Manusia does not promote sales and aims for a „first-come, first-serve“ sales stategy.
All the garments are made with 100% GOTS certified organic cotton, manufactured in a facility that is prized by their quality for women at work and is part of the Fair Wear Foundation.

The Summer Collection

Our summer collection was designed and produced in Basel, Switzerland by the incredible seamstress Rachel Bühler. We were so proud to work with local talents to create this collection. The materials were all made from deadstock fabric to promote the circular production of garments.

Manusia RENT

With our experiences of the past retail collections, we wanted to change up our business model. A significant amount of sustainability issues arises after the customer buys clothes. As a brand, you don't know how long your garments will be worn for and if customers will take care of the clothes properly. We wanted to take more responsibility for caring for our garments, which is why we decided to launch a rental pilot to see if women in Switzerland would care to rent their clothing instead of buying. There are many benefits to renting clothes - for customers, brands and the planet!