How it Began
The Key Piece Collection
All the garments are made with 100% GOTS certified organic cotton, manufactured in a facility that is prized by their quality for women at work and is part of the Fair Wear Foundation.
The Summer Collection
Our summer collection was designed and produced in Basel, Switzerland by the incredible seamstress Rachel Bühler. We were so proud to work with local talents to create this collection. The materials were all made from deadstock fabric to promote the circular production of garments.
With our experiences of the past retail collections, we wanted to change up our business model. A significant amount of sustainability issues arises after the customer buys clothes. As a brand, you don't know how long your garments will be worn for and if customers will take care of the clothes properly. We wanted to take more responsibility for caring for our garments, which is why we decided to launch a rental pilot to see if women in Switzerland would care to rent their clothing instead of buying. There are many benefits to renting clothes - for customers, brands and the planet!